It’ll be shown on ITV on Saturday 20th December during the first break of Family Fortunes, and you can also watch it from that time on www.fortheloveofwispa.com
Best watched with popcorn, and in the company of other Wispa lovers.
“Advertising is the principal reason why the business man has come to inherit the earth.”
- James Randolph Adams, quoted in John P. Bradley, Leo F. Daniels & Thomas C. Jones, The International Dictionary of Thoughts, 1969, Chicago, IL: J. G. Ferguson Publishing Co., p. 12.
“Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.”
- Bruce Barton (1955), chairman of BBDO, quoted in James B. Simpson, Contemporary Quotations, 1964, Binghamton, NY: Vail-Ballou Press, p. 82.
“Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink.”
- Leo Burnett, quoted by Joan Kufrin, Leo Burnett: Star Reacher(1995), Chicago, IL: Leo Burnett Company, Inc., p. 54.
“Advertising is what you do when you can’t go see somebody. That’s all it is.”
- Fairfax Cone (1963), ad agency partner, quoted in James B. Simpson, Contemporary Quotations, 1964, Binghamton, NY: Vail-Ballou Press, p. 84.
“Advertising is the life of trade.”
- Calvin Coolidge, quoted in John P. Bradley, Leo F. Daniels & Thomas C. Jones, The International Dictionary of Thoughts, 1969, Chicago, IL: J. G. Ferguson Publishing Co., p. 13.
“Advertising - a judicious mixture of flattery and threats.”
- Northrop Frye, quoted in Robert I. Fitzhenry, The Fitzhenry & Whiteside Book of Quotations, 1993, Canada: Fitzhenry & Whiteside Limited, p. 18.
“The art of publicity is a black art.”
- Learned Hand, American jurist, quoted in Robert I. Fitzhenry, The Fitzhenry & Whiteside Book of Quotations, 1993, Canada: Fitzhenry & Whiteside Limited, p. 19.
“[A]dvertising is a symbol-manipulating occupation.”
- S. I. Hayakawa, Language in Thought and Action (1964), New York: Harcourt, p. 268.
Introducing the Calm Asylum online interactive Advent Calendar 2008!
Forget sending Christmas cards this year, they’re not good for the environment and they are BORING!
Send your clients to a fun online Advent Calendar instead, and let them play a game a day throughout December. Take advantage of our early booking offer and save £200 by ordering your interactive Advent Calendar today. (Early booking offer ends August 15th)
Click here to try one of our all time favourite games and see just how easy it is to put a smile on your clients faces.
We’ll personalise it for you to include your company logo, you’ll get a graphic to add to your own website, and a branded email to send to your clients too.
We’ll also keep track of how many of your clients and their friends visit your own website from the Advent Calendar. Last year one company received over 200,000 hits to their website!
Posted by Calm People
I’ve just found this great flash site that shows off Chris Auld’s photography portfolio to perfection. Chris is a Geordie boy who does some great, high profile stuff and doesn’t cost the earth…
The creative team here at Calm found this case study of Coke’s clean, mean rebranding by Turner Duckworth including some very clever ways of applying the brand. Well worth a look.
Great guerrilla idea: To illustrate how easily cars can get scratched, Accent Panel & Paint in Auckland, New Zealand utilized cards that looked like lottery scratch tickets.
Unfortunately the agency is not known otherwise I’d have linked to it…
Fab NZ agency APROPOS has created these genius wee characters in a cool animation called NetBasics, warning about the dangers of the big wide web. Really digestible way to get the message to kids, big kids, over-grown kids etc.. the APROPOS site is a pretty genius use of flash as a platform. If you look carefully you will also see a pair of JANDALS.
How to change the habit of a lifetime…
This is unbelievable - a viral campaign that changed the hygeine habits and behavours of literally millions of people in India - beyond all expectations….
(maybe we should try something like this to change the hygeine habits the boys here at Calm)…
I love The Apprentice for it’s cringeworthy characters, their hapless delivery (or non-delivery as the case may be), and their boardroom lynchings (and occasional disembowelments courtesy of each-other not to mention The Great Man).
But it worries me that the methods preached by Sir Alan - especially where the marketing and advertising are concerned - seem to be a tad archaic in the age of web 2.0 and the ethos of getting up-close-and-personal with customers.
It’s all about advertising in the traditional mould - TV adverts etc… (why when we’ve all got sky plus and iPlayer? who doesn’t fast-forward the ads)? Unfortunately this is still how a lot of the big corps think it’s done as illustrated by Sir Alan.
Wednesday’s episode was a great exercise in the use of Personas - each team developed a rounded individual that represented the potential buyer of their perfumes. A good start to getting to know your audience that did appear to be anchored in a teeny bit of user-testing…
…In a real-world scenario this could have been developed into a real conversation with potentially millions of future customers using a whole host of tactics that don’t even come close to matching the budgets that traditional mass media demands. When Alex and Helene were asked how the dinky split bottle idea would impact the bottom line, and the advertising budget, they were flummoxed!
They could have taken a leaf out of Proctor and Gamble’s viral marketing book and reached millions of potential customers, in this instance, teenagers virally, through their “Tremor” advocates - a network of teens recruited to chat about their products to their mates. .
Or indeed, apply some guerrilla-style tactics like Carlsberg: USA - moles going into bars asking for Carlsberg (the barman never heard of it)! and a couple of days later a Carlsberg salesman arrives…; Fake Passports; £10 notes … the genius is endless.
* This thought was developed after inspiring discussion with the DECTATOR, who is the source of much knowledge (being omnipotent and all that).
